TV might let you be in four places at once, but the physical world still has its constraints. Instacart is doing its best to reduce them. Their latest effort is a program to deliver big objects like furniture on the day you order them. It’s not quite teleportation but we’re getting there.
One of the bigger problems with streaming TV advertising is knowing which ads are actually seen. So you might think that letting YouTube TV viewers watch up to four live streams at once would raise some concerns about reduced ad impact. But rumor has it that multi-streaming is in the works at Google, with a particular eye on sports fans who like to watch multiple games at the same time.
A sweep of online retailers found Sephora Cosmetics was selling customer data without consent to third party online tracking companies without consent, which is illegal under the California Consumer Privacy Act (CCPA). The company’s $1.2 million fine marks the first major settlement since CCPA went into effect. Violations included not notifying customers and failures to process customer opt-out requests.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.