The good news in this Hypeauditor report on influencer marketing is that Instagram fraud rates dropped more than 20% since 2019. The bad news is fraud still impacts 49% of influencers. Perhaps worse still: according to Winterberry Group, 2022 U.S. influencer ad revenue of $7.0 billion is actually higher than ad revenues for U.S. newspapers ($6.3 billion) or magazines ($6.2 billion).
The data protection company’s platform enables enterprises to build applications with native resistance to data compromise, through encrypted data processing.
This YouGov report doesn’t break out influencer media, but it does put social networks (36%) second behind only TV (50%) as a news source, roughly tied with newspaper websites (35%). Printed newspapers are far down the list (18%) although still just barely ahead of podcasts (16%). But podcast use is growing while the others are all coming down. (Pew Research shows higher podcast use but slower growth.)
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).