Someone at Salesforce has taken the “every company is a publisher” cliché a bit too literally, resulting in Salesforce+, a new content streaming service that promises endless hours of Salesforce-related materials.  There will be no fewer than four channels featuring a slate of live experiences, on-demand videos, and – everyone’s favorite – the best of Marc Benioff’s Dreamforce keynotes.  Watch for plush costumes.

Contextual ad analytics expert GumGum has also jumped closer to the publisher side by buying JustPremium, one of the largest rich media and video ad marketplaces in Europe.  The deal will give GumGum more places to insert its contextually-targeted ad units.  Price wasn’t announced.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.