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Integral Ad Science Buys CTV Ad Platform Publica for $220 Million

In slightly less bizarre broadcast news, media quality service Integral Ad Science has purchased connected TV ad platform Publica.  It sounds like a referee becoming a player, but IAS apparently sees it as improving the game for everyone.  Price was $220 million including 75% cash and 25% stock.

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Salesforce Launches Its Own Streaming Channels

August 11, 2021

Someone at Salesforce has taken the “every company is a publisher” cliché a bit too literally, resulting in Salesforce+, a new content streaming service that promises endless hours of Salesforce-related materials.  There will be no fewer than four channels featuring a slate of live experiences, on-demand videos, and – everyone’s favorite – the best of Marc Benioff’s Dreamforce keynotes.  Watch for plush costumes.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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