Integral Ad Science Buys CTV Ad Platform Publica for $220 Million

In slightly less bizarre broadcast news, media quality service Integral Ad Science has purchased connected TV ad platform Publica.  It sounds like a referee becoming a player, but IAS apparently sees it as improving the game for everyone.  Price was $220 million including 75% cash and 25% stock.

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Salesforce Launches Its Own Streaming Channels

August 11, 2021

Someone at Salesforce has taken the “every company is a publisher” cliché a bit too literally, resulting in Salesforce+, a new content streaming service that promises endless hours of Salesforce-related materials.  There will be no fewer than four channels featuring a slate of live experiences, on-demand videos, and – everyone’s favorite – the best of Marc Benioff’s Dreamforce keynotes.  Watch for plush costumes.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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