In slightly less bizarre broadcast news, media quality service Integral Ad Science has purchased connected TV ad platform Publica. It sounds like a referee becoming a player, but IAS apparently sees it as improving the game for everyone. Price was $220 million including 75% cash and 25% stock.
Someone at Salesforce has taken the “every company is a publisher” cliché a bit too literally, resulting in Salesforce+, a new content streaming service that promises endless hours of Salesforce-related materials. There will be no fewer than four channels featuring a slate of live experiences, on-demand videos, and – everyone’s favorite – the best of Marc Benioff’s Dreamforce keynotes. Watch for plush costumes.
Contextual ad analytics expert GumGum has also jumped closer to the publisher side by buying JustPremium, one of the largest rich media and video ad marketplaces in Europe. The deal will give GumGum more places to insert its contextually-targeted ad units. Price wasn’t announced.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.