Integrate’s latest B2B offering seems a bit old-school, reading images of business cards and trade show badges to capture lead information. It will be released later this year. They also have an improved data ingestion API and advertising tracking dashboard.
Leadspace also has some AI-powered help for B2B marketers. They have released Revenue Radar, which uses “four-signal AI” to identify the companies most likely to buy. Sounds like lead scoring but it uses intent data and identifies the best contacts within the selected accounts.
The class action brought by a California resident alleges that TikTok’s pixel allows TikTok and parent company ByteDance to collect data that can be used for online advertising. The claim is that since the pixel allows compilation of broad information on web users regardless of whether individuals have accounts with app or not, the company has violated federal anti-hacking laws and California privacy laws.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.