Outfunnel and Copper didn’t explicitly ask small business sales and marketing leaders about CDPs but they did find that easier integration heads the list of changes that would make their tech more useful. So we’ll count that as a plus in the CDP column even though SMBs don’t buy many CDPs quite yet.
Do you sometimes suspect that I read through huge surveys just to cherry-pick the answers about CDPs? Guilty as charged. Fortella asked B2B marketers several interesting questions but what caught my eye was that top-performing marketers were 77% more likely to use a CDP than average or underperforming marketers. Actual rates were 39% and 22%, giving a blended rate of 27%.
A new bill introduced by Senate Democrats proposes to change Section 230, core U.S. legislation that shields social media and Internet providers from liability for publishing false or misleading information and from responsibility for the user content they publish. Section 230, which the New York Times quoted President Biden as saying should be "immediately revoked," gives the Internet companies unique immunity not granted to publishers or other media. The SAFE TECH Act would make an exception "when the provider or user has accepted payment to make the speech available," which would impact not only advertising but other kinds of paid services, including for premium web hosting. On the upside, the change would require more accountability from companies and would provide recourse to victims of cyberstalking and Internet harassment.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.