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Integration Is the Biggest Roadblock to Martech Tool Value: Outfunnel Report

Outfunnel and Copper didn’t explicitly ask small business sales and marketing leaders about CDPs but they did find that easier integration heads the list of changes that would make their tech more useful.  So we’ll count that as a plus in the CDP column even though SMBs don’t buy many CDPs quite yet.

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U.S. SAFE TECH Act would be a game changer for internet accountability and advertising

February 9, 2021

A new bill introduced by Senate Democrats proposes to change Section 230, core U.S. legislation that shields social media and Internet providers from liability for publishing false or misleading information and from responsibility for the user content they publish. Section 230, which the New York Times quoted President Biden as saying should be "immediately revoked," gives the Internet companies unique immunity not granted to publishers or other media. The SAFE TECH Act would make an exception "when the provider or user has accepted payment to make the speech available," which would impact not only advertising but other kinds of paid services, including for premium web hosting. On the upside, the change would require more accountability from companies and would provide recourse to victims of cyberstalking and Internet harassment.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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