Ok, here’s a crazy coincidence: we have news from another CDP that specializes in telecom. Intent HQ has launched an AI-driven audience builder that finds hidden opportunities within a customer base. The tool doesn’t require data scientist support and lets marketers choose from a list of predictive indicators to model against. It uses other Intent HQ features to automatically ensure the audience data is privacy-compliant.
CDPs that specialize in a single industry have been a trend for some time. The latest is Ikue, which is built for telecom operators and follows an industry-standard data model from TM Forum. Telecom has been relatively slow to adopt CDPs due to regulatory concerns and the sheer volume of data involved.
Lots of people want to help retailers compete with Amazon. Swiftly Systems offers tools for online and instore promotions plus retail media networks. They just announced their second $100 million funding round in six months.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).