Or maybe you want to enter an entirely different world by playing a game. InMobi has launched a programmatic ad exchange that can follow you there with things like ads on billboards in an in-game sports stadium.  The ads probably don’t talk with you but it’s just a matter of time.

Apple is sticking with its anti-tracking stance by adding untargeted “search” ads which appear to show the same ad to all App Store visitors.  You know, like network TV in the 1960’s.  Perhaps they’ll complete the experience with reruns of Mr. Ed.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.