This Ascend2 report on data-driven marketing holds some surprises.  Personalization (46%) turns out rank behind customer experience (58%) as the most important trend for the next year, while predictive analytics (28%) is ranks lower than improved data integration (33%).  AI and machine learning are dead last at 10%.

The folks at “no-code product adoption platform” Chameleon probably know how important interactive tools are, since they make it easier for SaaS products to deploy banners, tool tips, models, checklists, walkthroughs, help searches, and similar interactions.  They just raised a $13 million Series A.   Just to be clear: Chameleon adds elements on top of a SaaS product without changing how the product itself works.

Another day, another CDP offering data warehouse integration. Today’s subject in mParticle, which has introduced Warehouse Sync to share data with cloud data warehouses like Snowflake. Like other CDP vendors with similar offerings, mParticle sets itself up to provide the data warehouse with unified profiles they lack and to feed profiles to downstream applications using its existing connectors.