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Intertrust Technologies Expands Personagraph Private Marketplace for Mobile App Advertising Audiences

Intertrust Technologies (great name, by the way) provides behind-the-scenes technologies to help companies control access to their content and data. We’re talking things like encryption, rights management, and tamper-proof application code. Part of their business involves digital rights management, which gives them an inside view of who’s consuming what. They’ve just announced the next generation of Personagraph, a private marketplace that lets publishers turns this information into biddable mobile app advertising inventory. The marketplace resides in Intertrust’s own Data Management Platform (DMP) system.  It’s highly secure, naturally.