Another funding announcement: Toulouse-based IntuiLab has raised a $3.7 million Series A. IntuiLab provides tools to create and deploy touch-screen-based digital experiences without any programming. This is location-based marketing without location tracking, which could become more important if privacy rules actually limit marketers’ ability to track individuals.
Assembling unified data for customer success management is a core use case for Customer Data Platforms. That’s why you should care that Bolstra has just raised $1.5 million for its B2B customer success platform. It’s the company’s second “seed” round, following a $1.5 million raise last February. Bolstra tracks customers through their lifecycles, recommends actions, and provides structured workflows for those actions. It builds a complete view of each customer but doesn’t share it as easily as a true CDP.
Analyzing data about customer location is quite different from publishing information about store locations. A study from Retail Systems Research finds untapped opportunity in customer location analytics, but also that retailers underestimate consumer privacy concerns. Lots of good insights.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.