Inuvo Adds Intent Data to AppNexus Programmatic Marketplace

Inuvo does yet another type of Web analysis, deriving concepts and relationships from words and phrases within online content and then using content consumption to infer user intent. The end result is used for ad targeting. Inuvo just announced a deal to integrate its data with the AppNexus programmable ad platform, which will make the data available on more than 60 ad exchanges.