There’s a definite trend towards advertisers buying directly from media companies, but there’s also still a lot of value in being able to buy through a single source. The addressable TV industry is especially fragmented. Invidi Technologies, which provide ad tech to many networks, has launched a unified campaign solution called Conexus to help.
The Disney brand is so strong it’s easy to forget that they are a major media company. But they are, and Disney Advertising this week announced new partners for its previously-launched data clean room. Future plans include using Disney’s proprietary audience graph for ad bidding and insights, and interoperability with industry programmatic solutions.
Podcasting powerhouse Audacy (formerly Entercom) is simplifying life for companies that buy audio ads on its programs with a digital audience network that will let them buy audience segments rather than individual programs. The company says the segments will include more than 60 million consumers.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.