The New York Times, a jealous guardian of its editorial content from poaching by LLMs (it sued OpenAI and Microsoft) has concluded a deal licensing content for use by Amazon. In the first deal of its kind for the Times, Amazon will be permitted to use Times content in its AI platforms. This “will bring Times editorial content to a variety of Amazon customer experiences,” the news organization has said, although it’s not clear whether users will know when that’s happening.

Channel Factory, the ad performance optimization platform focused on YouTube and social video, is launching Channel Factory Intelligence, using machine learning to deliver campaign insights and optimize for efficiency, precision, and ROI. AI-powered Media Intelligence Hub will centralize cross-platform campaign data in a customizable dashboard. A new Chatbot Assistant, embedded in Channel Factory’s activation solution, ActivateIQ, will deliver campaign data analytics to ad agencies and their technology partners.

Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.