Call analytics is small niche where Invoca is one of the big frogs. It just got bigger by gobbling up DialogTech, which does more or less the same thing but targets smaller clients. Invoca’s funding to date is $118 million, which makes the reported $100 million price for DialogTech a big gulp.
You’re not too interested in funding announcements, Dear Reader, but maybe $500 million will catch your attention. That’s what digital experience analytics platform Contentsquare just raised in their Series E, bringing total funding to $810 million. Contentsquare is a niche product but it’s a big niche.
Analytics systems like Contentsquare and Invoca rely heavily on artificial intelligence. But this FICO report paints a disturbing picture about AI governance: it finds just 20% of companies actively monitor their AI models for fairness and ethics, and 68% of respondents say their company’s processes to ensure AI complies with regulations are ineffective. Almost as many, 65%, say their AI systems can’t explain how decisions are made.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.