Call analytics is small niche where Invoca is one of the big frogs. It just got bigger by gobbling up DialogTech, which does more or less the same thing but targets smaller clients. Invoca’s funding to date is $118 million, which makes the reported $100 million price for DialogTech a big gulp.
You’re not too interested in funding announcements, Dear Reader, but maybe $500 million will catch your attention. That’s what digital experience analytics platform Contentsquare just raised in their Series E, bringing total funding to $810 million. Contentsquare is a niche product but it’s a big niche.
Analytics systems like Contentsquare and Invoca rely heavily on artificial intelligence. But this FICO report paints a disturbing picture about AI governance: it finds just 20% of companies actively monitor their AI models for fairness and ethics, and 68% of respondents say their company’s processes to ensure AI complies with regulations are ineffective. Almost as many, 65%, say their AI systems can’t explain how decisions are made.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.