News

IOTA Foundation Launches Blockchain-Based Data Marketplace

IOTA is a distributed ledger (blockchain) system with no transaction fees. If that’s not enough to get you excited, how about this: they’ve just launched a pilot version of a data marketplace that will let owners sell data streams, mostly from Internet of Things devices. Whoa Nelly, eh? In theory, people could sell personal data streams too. The “no transaction fee” part of IOTA makes it all possible, since otherwise the transaction fees would make micropayments for data impractical.

More News

Next Article

Tech Buyers Rely Most on Friends and Search Engines for Product Discovery: Lavidge Survey

November 30, 2017

We seem to have a “customer behavior” theme this week. I don’t know why but let’s go with it. A study from marketing services consultancy Lavidge finds that tech buyers rely most on colleagues and friends, search engines, and vendor Web sites as data sources during product discovery, while paying less attention to case studies, industry reports, blogs, and advertising in general. No prizes for guessing that cold call telemarketing is the least favorite of all.

CDPI Newsletter
Previous Article

SaaS Funding Shifts Away from Martech, Adtech, CRM: Crozdesk Report

November 28, 2017

Companies position themselves to investors as well as buyers. Business software discovery portal Crozdesk found the hottest funding categories are now financial technology (yes, “fintech”) and analytics, including AI and Big Data. Funding dropped for former leaders including advertising, sales, and marketing (one category) and CRM. Also hot: integration as a service that lets “citizen integrators” to connect systems for themselves and products for specific industries (vertical solutions) rather than generic (horitzontal) solutions. Quite intriguing if you’re into this sort of thing.

CDPI Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter