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IOTA Foundation Launches Blockchain-Based Data Marketplace

IOTA is a distributed ledger (blockchain) system with no transaction fees. If that’s not enough to get you excited, how about this: they’ve just launched a pilot version of a data marketplace that will let owners sell data streams, mostly from Internet of Things devices. Whoa Nelly, eh? In theory, people could sell personal data streams too. The “no transaction fee” part of IOTA makes it all possible, since otherwise the transaction fees would make micropayments for data impractical.

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Tech Buyers Rely Most on Friends and Search Engines for Product Discovery: Lavidge Survey

November 30, 2017

We seem to have a “customer behavior” theme this week. I don’t know why but let’s go with it. A study from marketing services consultancy Lavidge finds that tech buyers rely most on colleagues and friends, search engines, and vendor Web sites as data sources during product discovery, while paying less attention to case studies, industry reports, blogs, and advertising in general. No prizes for guessing that cold call telemarketing is the least favorite of all.

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SaaS Funding Shifts Away from Martech, Adtech, CRM: Crozdesk Report

November 28, 2017

Companies position themselves to investors as well as buyers. Business software discovery portal Crozdesk found the hottest funding categories are now financial technology (yes, “fintech”) and analytics, including AI and Big Data. Funding dropped for former leaders including advertising, sales, and marketing (one category) and CRM. Also hot: integration as a service that lets “citizen integrators” to connect systems for themselves and products for specific industries (vertical solutions) rather than generic (horitzontal) solutions. Quite intriguing if you’re into this sort of thing.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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