IPG Mediabrands has joined with SeenThis and PubMatic to create Climate Action Marketplace (CAM). CAM is billed as the first green advertising marketplace. SeenThis’s adaptive streaming technology reduces load-time for screen creative and removes file-size restrictions and unnecessary data transfer, thus minimizing CO2 emissions.
Digital analytics platform Amplitude has announced the general availability of its Snowflake native solution allowing joint customers to apply Amplitude’s product analytics capability to data within Snowflake’s data cloud. This means no data copying and no data storage outside Snowflake. Amplitude will include this offering in every plan, free for up to five seats.
Over 80% of 1800 E.U. CEOs and marketing executives surveyed by Piwik are optimistic that they can market effectively while remaining in compliance with privacy laws. Indeed, over 90% believe companies must respect online privacy. Over 80% believe in the importance of laws like GDPR (up slightly on last year’s survey), although only 66% think privacy laws are easy to understand.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.