IPG Mediabrands has joined with SeenThis and PubMatic to create Climate Action Marketplace (CAM). CAM is billed as the first green advertising marketplace. SeenThis’s adaptive streaming technology reduces load-time for screen creative and removes file-size restrictions and unnecessary data transfer, thus minimizing CO2 emissions.
Digital analytics platform Amplitude has announced the general availability of its Snowflake native solution allowing joint customers to apply Amplitude’s product analytics capability to data within Snowflake’s data cloud. This means no data copying and no data storage outside Snowflake. Amplitude will include this offering in every plan, free for up to five seats.
Over 80% of 1800 E.U. CEOs and marketing executives surveyed by Piwik are optimistic that they can market effectively while remaining in compliance with privacy laws. Indeed, over 90% believe companies must respect online privacy. Over 80% believe in the importance of laws like GDPR (up slightly on last year’s survey), although only 66% think privacy laws are easy to understand.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.