IPG Mediabrands Expands Responsible Media Ratings

Responsible social media is probably an oxymoron, but there are still shades of gray. IPG Mediabrands has expanded its Media Responsibility Index to cover 150+ companies including social media, broadcast and connected TV, online video, and display ads. Ratings are based on self-reported data about safety, inclusivity, sustainability, and data ethics.  The index helps Mediabrands clients avoid unsuitable ad placements, but I couldn’t find a version that’s shared with the rest of us.