Meanwhile, market research giant Ipsos announced it’s buying social media intelligence platform Synthesio (not to be confused with B2B data provider Synthio). It’s Ipsos third acquisition this month, including mystery shopping service Market Pulse International and four divisions of GfK Custom Research.
CDP and personalization vendor Evergage has expanded its machine learning powers with Contextual Bandit, an algorithm that considers response value as well as probability when picking the best offer for each individual. The company also added a Data Science Workbench that provides a data analysis toolkit and direct access to the detailed data in Evergage’s unified customer profiles.
Still doubt that AI adds value? You’re such a skeptic. CDP vendor and AI-powered personalization system Blueshift analyzed 3.8 billion marketing interactions and found that AI can drive 7x higher customer engagement, 3x more revenue, and other good things. It’s science.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.