Research from network management software maker Ipswitch shows that over three quarters (78%) of IT professionals are struggling with assessing the full extent of the challenges and threats of deploying intelligent systems themselves, and managing the impact of broader intelligent technology use across their industries and customer bases….
LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of LiveRamp IdentityLink. The solution will unify siloed data across offline and digital channels to power an omnichannel view of the consumer and expand the ability to execute people-based marketing initiatives by onboarding data across the digital ecosystem….
Mobilegeddon happened over a year ago. So we have all known for quite some time now that marketing needs to work well across channels and devices. Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data. What’s going on?
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.