IQVIA, a leading global provider of advanced analytics, technology solutions and clinical research services to the pharmaceutical and broader life sciences industry announced that Sanofi will use the IQVIA OCE platform in select countries across Africa and the Middle East. OCE delivers best-in-class CRM for life science companies that is built and maintained on the latest Salesforce technology.
South Africa’s Revio, a payment orchestration platform that helps merchants optimise their order to cash lifecycle, is making waves in addressing payment failures across Africa, and is planning major expansion after banking US$5.2 million seed funding. Revio is a Africa-focused payment orchestration platform that minimizes the complexity, cost, and risk of payment operations, to help merchants reach and retain more customers.
Core42 has partnered with Publicis Groupe Middle East, a regional leader in marketing, communication, and digital business transformation, to further enhance its Jais Arabic large language model (LLM) and increase its ability to generate content that is specifically suitable for the marketing and communications industry.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.