IRI and NPD Merge to Offer Richer Retail Data

Information Resources, Inc. (better known as IRI) and NPD Group (which just goes by initials) have announced a merger agreement.  Both firms provide data and services related to retail sales and consumer behaviors to retailers, manufacturers, and media companies.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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