Information Resources, Inc. (better known as IRI) and NPD Group (which just goes by initials) have announced a merger agreement. Both firms provide data and services related to retail sales and consumer behaviors to retailers, manufacturers, and media companies.
Google Cloud Analytics Hub is adding access to Neustar consumer data and identity resolution services. Analytics Hub is a managed service that runs on Google’s BigQuery cloud database. It overlaps with CDPs by helping companies to manage and share customer data in privacy-safe ways. Neustar also announced a separate partnership to integrate its analytics tools with consumer data from Catalina.
Shopify and Amazon merchants have a new option in the marketplaces for those platforms: the VIEWN “no-code” CDP. VIEWN offers segmentation and campaigns in addition to data unification. There’s a definite small-business flavor here, complete with 14-day free trial and a starting price of $89 per month for 5,000 customers.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.