Apple is sticking with its anti-tracking stance by adding untargeted “search” ads which appear to show the same ad to all App Store visitors.  You know, like network TV in the 1960’s.  Perhaps they’ll complete the experience with reruns of Mr. Ed.

Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments.  What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests.  The system can also suggest the best place to spend your next ad dollar.