And again: purchase data aggregator IRI has launched the IRI Personalization Suite, which combines IRI’s own point of sale, panel, credit card, and location data with information from more than 250 million shopper loyalty cards. The data can be used for planning, advertising audience creation, media optimization, and results measurement. It’s a cloud-based game-changer!
Well, here’s a blast from the past: Marquis was one of many PC-based MCIF (Marketing Customer Information File) systems launched in the mid-1990s.
Grocery is one of the few retail sectors that remained largely untouched by online competition. Amazon may change that with its Whole Foods acquisition, but in the meantime we have meal kit subscriptions. NPD Group finds adoption is still low – 5% of U.S. households – but will rise as prices come down and more young people enter the market. Subscriptions are a key competitive weapon in the battle for share of customer, since let companies make sales without going through search engines or advertising.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.