Is CDP Adoption Higher in Europe Than North America? Moengage Thinks So

This set of Moengage reports has lots of yummy data, but what caught my eye is a table showing CDP adoption rates are higher in Europe and India than North America.  That seems unlikely but the larger story is that CDP use hovers around 20% in all markets, comparable to marketing automation and not much lower than CRM.   There are separate reports for North America, Europe, Germany, India, and the Middle East, with Southeast Asia on the way.

More News

Previous Article

ANA Offers Guidelines to Measure Influencer Marketing

July 25, 2022

Influencer marketing occupies an untamed corner of the media jungle, although plenty of companies have tried to civilize it.  The Association of National Advertisers is helping with a set of guidelines for measuring influencer marketing results.  The guidelines offer definitions for different awareness, engagement, and conversion metrics plus a handy chart of how different social platforms do their calculations.

CDPI Newsletter
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter