Is CDP Adoption Higher in Europe Than North America? Moengage Thinks So

This set of Moengage reports has lots of yummy data, but what caught my eye is a table showing CDP adoption rates are higher in Europe and India than North America.  That seems unlikely but the larger story is that CDP use hovers around 20% in all markets, comparable to marketing automation and not much lower than CRM.   There are separate reports for North America, Europe, Germany, India, and the Middle East, with Southeast Asia on the way.

More News

Previous Article

ANA Offers Guidelines to Measure Influencer Marketing

July 25, 2022

Influencer marketing occupies an untamed corner of the media jungle, although plenty of companies have tried to civilize it.  The Association of National Advertisers is helping with a set of guidelines for measuring influencer marketing results.  The guidelines offer definitions for different awareness, engagement, and conversion metrics plus a handy chart of how different social platforms do their calculations.

CDPI Newsletter
Featured Article

Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

CDPI Newsletter