Is CDP Adoption Higher in Europe Than North America? Moengage Thinks So

This set of Moengage reports has lots of yummy data, but what caught my eye is a table showing CDP adoption rates are higher in Europe and India than North America.  That seems unlikely but the larger story is that CDP use hovers around 20% in all markets, comparable to marketing automation and not much lower than CRM.   There are separate reports for North America, Europe, Germany, India, and the Middle East, with Southeast Asia on the way.