Isobar Platform Measures Emotions in Virtual Reality
Here’s another ground-breaker: “the world’s first Virtual Reality Emotional Measurement and Analytics Platform”. This comes by way of the MIT Media Lab and an “academically accepted” product from global digital agency Isobar, so it seems more credible. The platform tracks the emotions people register as they do things in virtual reality. The prototype video shows an avatar changing color based on the user’s emotions. Don’t ask how, but I know you’re excited.