Isobar Platform Measures Emotions in Virtual Reality

Here’s another ground-breaker: “the world’s first Virtual Reality Emotional Measurement and Analytics Platform”. This comes by way of the MIT Media Lab and an “academically accepted” product from global digital agency Isobar, so it seems more credible. The platform tracks the emotions people register as they do things in virtual reality. The prototype video shows an avatar changing color based on the user’s emotions. Don’t ask how, but I know you’re excited.

Private equity investors continue to replace public markets as the main buyers of marketing and advertising tech companies. Latest transaction is DoubleVerify, which battles online ad fraud by authenticating that impressions are viewed and the viewers are human. Buyer was Providence Equity Partners. They didn’t announce a price but the Wall Street Journey says they paid around $200 million for a majority stake.

CDPI Newsletter

Seven new sponsors have joined the Customer Data Platform Institute and individual membership has quadrupled since January, the Institute announced today. The growth reflects rising interest in CDPs as marketers and analysts recognize these systems can solve the challenge of providing unified customer data needed to deliver personalized customer experiences.

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Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.

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Isobar Platform Measures Emotions in Virtual Reality

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