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Isobar Platform Measures Emotions in Virtual Reality

Here’s another ground-breaker: “the world’s first Virtual Reality Emotional Measurement and Analytics Platform”. This comes by way of the MIT Media Lab and an “academically accepted” product from global digital agency Isobar, so it seems more credible. The platform tracks the emotions people register as they do things in virtual reality. The prototype video shows an avatar changing color based on the user’s emotions. Don’t ask how, but I know you’re excited.

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Ad Fraud Detector DoubleVerify Sells Majority Stake to Providence Equity Partners

August 25, 2017

Private equity investors continue to replace public markets as the main buyers of marketing and advertising tech companies. Latest transaction is DoubleVerify, which battles online ad fraud by authenticating that impressions are viewed and the viewers are human. Buyer was Providence Equity Partners. They didn’t announce a price but the Wall Street Journey says they paid around $200 million for a majority stake.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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