Isobar Platform Measures Emotions in Virtual Reality

Here’s another ground-breaker: “the world’s first Virtual Reality Emotional Measurement and Analytics Platform”. This comes by way of the MIT Media Lab and an “academically accepted” product from global digital agency Isobar, so it seems more credible. The platform tracks the emotions people register as they do things in virtual reality. The prototype video shows an avatar changing color based on the user’s emotions. Don’t ask how, but I know you’re excited.

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Ad Fraud Detector DoubleVerify Sells Majority Stake to Providence Equity Partners

August 25, 2017

Private equity investors continue to replace public markets as the main buyers of marketing and advertising tech companies. Latest transaction is DoubleVerify, which battles online ad fraud by authenticating that impressions are viewed and the viewers are human. Buyer was Providence Equity Partners. They didn’t announce a price but the Wall Street Journey says they paid around $200 million for a majority stake.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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