TV measurement platform iSpot has joined Comscore and VideoAmp as a fully certified ad currency deemed “transactable” by the U.S. Joint Industry Committee. The certification was earned by its cross-platform measurement methodology Data Connect. This follows MRC accreditation last year for its verification of national TV ad airings.
EMarketer estimates that around 90% of U.S. browsers will reject third-party cookies in the long term. This is based on only 17% of Chrome users saying they accept cookies when asked by Chrome. It also assumes that Edge will deprecate cookies in 2024 as planned.
Yet again, a big tech company makes a decision then finds it second-guessed by European regulators (remember cookie deprecation?). Meta had announced the closure of CrowdTangle, a tool used, among other things, for analyzing misinformation on its platforms. European researchers do have certain data access rights under the Digital Services Act; hence the Request for Information.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.