On the other hand, when Harvey Nash and KPMG surveyed IT leaders, 95% said they manage 75% or more of their company’s tech spend. They wish. More believable: companies that are digital leaders were more three times as likely as non-leaders to have a collaborative relationship between IT and business units (54% vs 18%). Lots of interesting data here but, as with any survey, keep in mind the source.
Legendary tech analyst Mary Meeker released her annual Internet trends report last week. As usual, Meeker is bullish on tech and skeptical of government regulation. She’s particularly enamored of video and thinks privacy concerns are “moderating”.
We might as well stick with mobile to the end. TargetCircle provides mobile marketing tools and a marketplace with more than 450 mobile ad channels. They just merged with TapHeaven, which offers an automated platform to manage and optimize mobile ad campaigns.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.