IT and Business Users Disagree on Value of Citizen Developers: Mendix Survey

Should business users work independently of IT? No prizes for guessing that 70% of IT workers think it’s a bad idea while 69% of business users think it’s good. Both sides agree their organization would benefit from “low code” platforms that make development easier for whoever does the work. Also no prize for guessing that survey sponsor Mendix offers a low-code platform.

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Martech Deal Volume Stalled in Q3: LUMA Report

October 2, 2019

Another sign of peak martech? Investment firm LUMA found the number of martech deals rose just slightly (42 to 45) in Q3 of this year, while the value of publicly traded martech firms actually fell. Deal volume in digital content and Direct-to-Consumer rose much more. The report mentions last month’s purchase by Zeta Global of CDP vendor IgnitionOne’s legacy DSP business, which slipped under this newsletters’ radar.

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New Tools Help Companies Meet Privacy Requirements

September 30, 2019

On a happier note, several vendors are helping to address privacy requirements. OneTrust and Active Navigation are partnering to help companies find sensitive customer information lurking in unstructured data. Dataguise has added a product to simplify response to customer data access requests. And BigID is making it easier to track third party data sharing, as required by the California Consumer Privacy Act (CCPA) and other rules.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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