Digging still deeper in IT psyches, tech review platform TrustRadius looked at their buying preferences. They didn’t ask about the importance of flashing lights. But they did find that buyers pay more attention to product demonstrations, personal recommendations and reviews than information directly from the vendors. A whopping 85% of vendors said they try to be honest about product limits but just 37% of buyers said they are. Interesting.
Bangalore-based CDP vendor Vizury has changed its name to Lemnisk. The company works primarily with financial services clients in Asia but is expanding. “Lemnisk” is based on “lemniscate”, the name for the sideways “8” used to represent infinity.
All the cool kids (and that definitely includes you, Dear Reader) know that cryptocurrencies use blockchain and that the only thing cooler than blockchain by itself is using blockchain to pay for data. Bottos ups the ante still further by using blockchain to track and pay for data that’s used to train artificial intelligence. It’s so cool my fingers feel cold just writing about it. AND their Data Marketplace will include a rating system for AI companies and data providers to ensure transparency. I need gloves.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.