IT Buyers Trust Anyone But Vendors: TrustRadius Report

Digging still deeper in IT psyches, tech review platform TrustRadius looked at their buying preferences. They didn’t ask about the importance of flashing lights. But they did find that buyers pay more attention to product demonstrations, personal recommendations and reviews than information directly from the vendors. A whopping 85% of vendors said they try to be honest about product limits but just 37% of buyers said they are. Interesting.