One charmingly consistent quirk of survey research is that people overstate their importance.  This Citrix study of CIOs is an extreme case in point: two-thirds of respondents say the CIO is second only to the CEO in terms of delivering business strategy, and nearly as many expect tech leaders to be largely or entirely responsible for marketing, sales, customer experience, employee experience, talent recruitment, financial performance and pretty much everything else in the next five years.  Silly CIOs: we all know that newsletter editors are really in charge.

Meanwhile, data collection firm Rep Data analyzed 1,800 survey responses and found that answers from mobile devices are less reliable than replies from desktop, laptop and tablet users.  More interesting: people with at least a master’s degree give lower quality answers than less educated respondents.  Answers from those who didn’t finish high school are even worse.  I wonder which category has the most CIOs?

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.