Out-of-home advertising is about as far from the metaverse as you can get.  It’s no particular surprise that this study from OOH marketplace OneScreen.ai finds 96% of OOH advertisers are happy with their results, that 78% plan increased spending, or that 68% find the buying process is “chaotic”.  A bit unexpected: more use traditional OOH (51%) than digital (41%) while just 8% use both.

This BARC survey argues that IT-run data warehouses are a dying breed, precisely because they fail to empower business users.  There’s huge disagreement on whether current data and analytics applications meet current requirements: 70% of business users say they’re not adequate, while just 32% of IT specialists agree.  The study authors conclude that a federated model is the best approach because it gives more power to business users.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.