Integrated marketing agency Alloy also found that marketers are expecting a more hostile environment.  The audience of tech marketers reported shifting their focus from acquiring new customers to increasing revenue from existing customers.  Two surveys with the same result counts as a trend, right?

Those nice people at Optimizely are terribly excited about Real-Time Segmentation, their “new, first-of-its-kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences.” Exactly what’s different from other real-time personalization products isn’t clear, and you’ll have to wait to judge for yourself: it’s available only in beta to select customers.

The U.S. Department of Justice has formally requested the sale of the Chrome browser among other measures following last August’s guilty verdict in its search advertising antitrust suit (not to be confused with last week’s guilty verdict in the adtech antitrust lawsuit). Google is asking for a much narrower focus on deals to be the default search engine for Apple, Mozilla and others. There will be a three-week hearing on the government’s proposals.