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IT Leaders Can’t Keep Up with Data Growth and That’s Just Fine: Splunk Study

Who knew IT folk were so cheerful?  Splunk found data innovation leaders are more likely to say they can’t keep up with data growth (67%) than intermediates (41%) or beginners (15%), but are somehow less worried about it: leaders said they use more of their data and do a better job at real-time segmentation and recommendations than the others.  Leaders also saw more opportunities to use sales, customer, and transaction data in the future.

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Optimizely Announces Real-Time Segmentation

October 6, 2022

Those nice people at Optimizely are terribly excited about Real-Time Segmentation, their “new, first-of-its-kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences.” Exactly what’s different from other real-time personalization products isn’t clear, and you’ll have to wait to judge for yourself: it’s available only in beta to select customers.

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US Requests Breakup of Google

April 22, 2025

The U.S. Department of Justice has formally requested the sale of the Chrome browser among other measures following last August’s guilty verdict in its search advertising antitrust suit (not to be confused with last week’s guilty verdict in the adtech antitrust lawsuit). Google is asking for a much narrower focus on deals to be the default search engine for Apple, Mozilla and others. There will be a three-week hearing on the government’s proposals.

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