Integrated marketing agency Alloy also found that marketers are expecting a more hostile environment.  The audience of tech marketers reported shifting their focus from acquiring new customers to increasing revenue from existing customers.  Two surveys with the same result counts as a trend, right?

Those nice people at Optimizely are terribly excited about Real-Time Segmentation, their “new, first-of-its-kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences.” Exactly what’s different from other real-time personalization products isn’t clear, and you’ll have to wait to judge for yourself: it’s available only in beta to select customers.

Back in July, concerns about unauthorized data leaks led OpenAI to stop letting ChatGPT browse the internet via Microsoft Bing.  They’ve apparently resolved the issues, at least to their own satisfaction, and are now enabling that feature again.  Whether they’ve resolved them everyone else’s satisfaction is another question.