IT Leaders Can’t Keep Up with Data Growth and That’s Just Fine: Splunk Study

Who knew IT folk were so cheerful?  Splunk found data innovation leaders are more likely to say they can’t keep up with data growth (67%) than intermediates (41%) or beginners (15%), but are somehow less worried about it: leaders said they use more of their data and do a better job at real-time segmentation and recommendations than the others.  Leaders also saw more opportunities to use sales, customer, and transaction data in the future.