IT Leaders Prioritize Integrated Data Prep Over Self-Service Options: TWDI Study

Respondents to this TDWI survey see more technical than organizational obstacles to data-driven decisions: data quality ranks first (61%) followed by lack of a unified view (43%).   The group prioritized end-to-end integration of data prep (45%) over self-service options (30%), and just 40% have a comprehensive plan to move data into the cloud.  Moral of the story: IT folks are more conservative about their tech than you might think.

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Companies Expand Mobile-First Programs Despite Privacy Challenges: AppsFlyer and Adobe Report

January 10, 2022

AppsFlyer and Adobe also found organizational issues are a top obstacle to change, in this case related to mobile-first marketing.  On average, respondents said 40% of their sales are already being made through mobile, and many are looking for more.  Nearly all are “concerned” (30%) or “very concerned” (55%) about privacy developments, but the survey listed many ways companies are encouraging consumers to consent to tracking.

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Comscore Launches Cross-Platform Ad Measurement Thingy

January 7, 2022

You will be completely unsurprised to learn that ad measurement remains a top challenge for marketers as we head into 2022, according to this Mediaocean poll. Slightly more newsworthy: Comscore has launched a “true single-source unified cross-platform measurement solution” to help resolve the issue. Comscore Everywhere promises deduplicated audience measurement across linear and connected TV, digital ads, and social media, with connections to retail and online shopping results.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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