Software subscriptions have accelerated martech growth because they make it easier to buy software than conventional licenses. But CIOs are less enthusiastic about the subscription model. This survey from Rimini Street found 99% of CIOs and CTO had concerns about subscription licenses, with the top ones being no return on investment and vendor lock-in.
There’s no reason to think that HubSpot is a CDP, but they are certainly a major CRM vendor. So we should probably mention that they’ve added a bushel of AI tools to generate content, support (or replace) customer service agents, and offer predictive insights. They also have a public beta of their very own generative AI chatbot, currently with 80,000 total users.
Based in Minas Gerais (Brazil), the foodtech startup Nuu has successfully raised $4 million in a funding round to scale the distribution of their carbon-neutral food products made from cassava, a staple root vegetable in Brazil and South America. In addition to their flagship cassava-based cheese bread, Nuu produces various products, including tapioca sticks, cassava-based pizza dough, naturally colored cheese bread.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.