IT and legal are acting as roadblocks preventing agency access to first-party data, according to a survey of over 300 marketing and agency professionals by Funnel. Only 28% of marketers would block agency access. But only 22% of IT teams and 17% of legal teams are on board.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.
M&A activity in the marketing/advertising space accelerated in Q3 this year, bringing it to its highest level since H1 2022, according to LUMA’s latest research. Since the beginning of this year, it’s up 45% YoY on 2023. This seems to be in response to “soft landing” signals for the economy including the Federal Reserve’s first rate cut since the pandemic.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.