This IDG Connect study for Snow Software found that most IT managers have accepted self-service technology: 67% said at least half their spend is controlled by business units and 78% said the shift is a positive development for their organizations. But it’s not all cherry pie: 32% feel they’re held responsible for things they can’t control.
Let’s focus on B2B marketing today. We have a very interesting report on Request for Proposal (RFP) management from Loopio. Are you surprised that RFPs account for 27% of software sales revenue vs 41% across all industries? More here on RFP challenges, timelines, and the age-old question: How many SMEs does it take to answer an RFP?
Sticking with data management: natural language processing vendor Luminoso has launched the next generation of its product, QuickLearn 2.0 QuickLearn’s special skill is automatically learning domain-specific terminology without training, setup, or ontology-building. This allows much faster deployment than conventional methods. The trick is the system is already trained on general language processing using text from the Web.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.