Apart from some pesky AI gurus who think it might destroy humanity, pretty much everyone else is excited to see what generative AI tools like ChatGPT do next.  This Botco survey finds that 73% of marketers are already using it to create some type of content, and 66% of users see a positive return on investment.  Training, cost and privacy concerns are the biggest roadblocks.

The data managers interviewed for Monte Carlo weren’t quite so self-pitying, but they did see lots of problems: downtime lost to data problems is up 86% year over year, time to resolve data incidents rose 66%, and – insult to injury – 74% said most data problems are identified first by business stakeholders, up from 47% last year.  The size of the task is daunting: 27% of companies manage more than 100 tables in their data warehouse, lake, or lakehouse.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.