Apart from some pesky AI gurus who think it might destroy humanity, pretty much everyone else is excited to see what generative AI tools like ChatGPT do next.  This Botco survey finds that 73% of marketers are already using it to create some type of content, and 66% of users see a positive return on investment.  Training, cost and privacy concerns are the biggest roadblocks.

The data managers interviewed for Monte Carlo weren’t quite so self-pitying, but they did see lots of problems: downtime lost to data problems is up 86% year over year, time to resolve data incidents rose 66%, and – insult to injury – 74% said most data problems are identified first by business stakeholders, up from 47% last year.  The size of the task is daunting: 27% of companies manage more than 100 tables in their data warehouse, lake, or lakehouse.

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.