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IT Managers Prioritize Efficiency Over Customer Experience: MuleSoft Survey

IT departments are famously uninterested in customer data management in general, let alone CDPs in particular. This MuleSoft survey of enterprise IT leaders reinforces the point: while 97% have a digital transformation project, most of them (83%) list increased IT operating efficiency as a goal and 70% list increased business efficiency, compared with 71% for improved customer experience. Marketing ranks a lowly number six on the list of business units with integration needs. Fun fact: the average organization uses 900 applications, of which just 29% connect. Less fun fact: the favorite way to increase efficiency to hire more staff (52%), not leverage APIs (39%) or a microservices architecture (38%). This does not bode well.

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Consumers Want Control, Not Personalization: Alliance Data Study

March 13, 2019

We’ve made this point before, but new surveys keep driving it home: marketers are more excited about personalization than consumers. Alliance Data puts it clearly: “Nearly 98 percent of marketers claimed personalization was an important or very important need while consumers rated all but two personalization-related needs as unimportant.” What does matter? The report says that control over email frequency is consumers’ top unmet need. An important read.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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