IT departments are famously uninterested in customer data management in general, let alone CDPs in particular. This MuleSoft survey of enterprise IT leaders reinforces the point: while 97% have a digital transformation project, most of them (83%) list increased IT operating efficiency as a goal and 70% list increased business efficiency, compared with 71% for improved customer experience. Marketing ranks a lowly number six on the list of business units with integration needs. Fun fact: the average organization uses 900 applications, of which just 29% connect. Less fun fact: the favorite way to increase efficiency to hire more staff (52%), not leverage APIs (39%) or a microservices architecture (38%). This does not bode well.