The online advertising industry is rife with fraud, perhaps because it’s dominated by big tech and perhaps despite it.  Either way, ads.txt is one of the more effective measures at limiting the problem.  But this study by Sellers.Guide found errors in tens of thousands of ads.txt files, although the report doesn’t indicate what fraction of the total that represents.

Venture funding may not quite be flowing like wine anymore, but the tap isn’t completely shut.  Klaus, which uses AI to review customer support conversations so managers don’t have to, just closed a €12 million Series A.  Klaus is based in Estonia and has an exceptionally cute cat logo, if you’re tracking either of those dimensions.

Do you hear that buzz?  Either your office is being attacked by hornets or it’s everyone talking about data clean rooms.  The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room.   The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.