IT Spending Will Increase But Marketing is Low Priority: Spiceworks Ziff Davis Survey
In somewhat cheerier news, Spiceworks Ziff Davis reports that most companies (51%) plan to increase IT spending next year, even those even more (83%) are worried about a recession. Unfortunately for many marketers, the focus of spending will be infrastructure improvements not marketing. If you want a clearer sense of IT priorities: personalized advertising ranks second-to-last on a list of ten ways organizations plan to use artificial intelligence.