Facebook is purchasing .gif platform Giphy for a reported $400 million. Half of Giphy’s traffic comes from non-Facebook properties, so the deal will expand Facebook’s ability to observe and profit from behavior elsewhere. The deal won’t put a dent in Facebook’s $60 billion cash hoard.

Pivotree helps companies select, deploy, and support commerce and master data management systems from vendors including Oracle, Magento, SAP, and Informatica. They just launched a rapid-implementation Buy Online, Pickup In Store (BOPIS) solution to help companies add curbside pickup. Plenty of companies are making similar offers right now, so this item is our way of noting the trend.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.