No-code and low-code technologies are often described as enabling business users to do work that would otherwise require support from professional software developers. But, at least according to this DuploCloud report, the professionals have widely adopted no/low-code for themselves: 71% are already using them and most of the others plan to. Compliance and security are the biggest benefits.
Google is also trying to keep regulators at bay when it comes to privacy and ad sales. Its bird-named plans to replace third-party cookies with visitor clustering methods haven’t taken off but it’s still trying with Topics API, which classifies users based the sites they visit. Criteo just issued test results that find Topics API is considerably less effective than Criteo’s own competing system. They have an obvious axe to grind but the analysis is still worth a look.
Retail media growth is coming at the cost of paid search budgets. Standard Media Index reports that search ad growth rates have fallen faster than non-search ads for the past year, and that search spending by companies that sell through retailers has dropped more quickly than spending by others. They conclude that companies selling through retailers are shifting their spend from search to retail media networks.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.