IT Teams Struggle with Multichannel Experience Integration: TWDI Research

Corporate IT managers don’t prioritize marketing goals.  The latest reminder comes from TDWI, which found that IT and data managers rank marketing as the eighth-most important business driver for their data management projects.  Streaming and real-time data access are the most challenging projects for developers, while integrating multichannel experiences are the least successful digital transformation projects.  Tell me again why you’d want your IT group to build a CDP equivalent?