Iterable assembles customer data from multiple sources and lets marketers use to define segments, create lists, and run outbound campaigns in email, text, mobile push, or in-app messages. That’s far from all channels – Web, anyone? – but more flat lists for email. It just raised $23 million to further its growth.
Audience measurement giant Nielsen is acquiring Gracenote, which provides metadata (i.e., descriptions and tags) about TV shows, movies, music, and other content to program guides on TVs, connected devices, in-car entertainment systems, and online services. Nielsen’s announcement says it will tie the data into its audience measurement framework, enabling marketers to better target customers and optimize campaigns in real time. In other words, this is about adding still more information to customer profiles.
You probably weren’t worried about running out of places to advertise.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.