The Data & Marketing Association (DMA) has formed Structured Innovation Identity Council to work on cross-channel identity and attribution issues. Council members are vendors and brand marketers including Acxiom, Conversant, Experian, FCB/SIX, LiveRamp, IBM, Infogroup, MediaMath, Morgan Digital Ventures, Moxie, Oracle Data Cloud, Publishers Clearing House, TD Ameritrade, United States Postal Service, and 4INFO. The group is developing educational resources and maybe more.

Another theory is you like to read funding announcements. Okay, then: CognitiveScale, which offers customer- and employee-facing products that interpret and respond to user behaviors, recently added $15 million in funding, bringing its total to $50 million. Meanwhile, Element AI raised $102 million to grow its business, offers AI-based advertising, customer engagement, and contact center applications among many other things. Element AI says it’s the biggest-ever Series A funding round for an AI company.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.