Influencer marketing platform IZEA announced it is now using artificial intelligence to vet members of its influencer network. Aligning nicely with the current mood, it positions this as helping to ensure brand safety by protecting marketers from associating with undesirable partners. But it also casually mentions the new system has replaced many of the human workers who previously did the vetting. That’s probably the bigger news.
Alterian is one of the grizzled old timers of the martech world, founded 20 years ago as a PC-based campaign management engine. They’re probably horrified to see that mentioned, since they’ve recently rebuilt their technology. But it’s relevant because the firm’s deep experience shows in the sophistication of its approach to customer management. They’ve just released “adaptive email”, which is superficially just run-of-the-mill open-time email rendering, but draws on real-time audience segmentation and integrated campaigns to make the updated messages highly relevant to recipients.
Not much, when you come right down to it. But marketing services agency Direct Services Inc. has nonetheless launched GDPRtoons, which illustrates key GDPR issues in ways they hope will amuse you. Hey, if that’s what it takes.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.