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Janngo Capital announces $34M 1st close of $60M Africa-focused tech fund

Janngo Capital has announced the first close of its second fund at EUR34 million (US$36 million) and is targeting a further EUR26 million (US$26 million) to bolster its ability to invest in innovative African tech startups.

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Salesforce CDP Adds UID2.O Connection

September 21, 2022

Salesforce and The Trade Desk’s Unified ID 2.0 probably get more attention than they deserve, but you do seem interested in them, Dear Reader.  So here’s a double shot: Salesforce just added an App Exchange app from The Trade Desk to generate UID2 identity tokens, which can then be linked to UID2 tokens from other sources.  UID2 is based on a consented email address, so it’s not a replacement for third-party cookies.  But it helps.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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