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Janngo Capital announces $34M 1st close of $60M Africa-focused tech fund

Janngo Capital has announced the first close of its second fund at EUR34 million (US$36 million) and is targeting a further EUR26 million (US$26 million) to bolster its ability to invest in innovative African tech startups.

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Salesforce CDP Adds UID2.O Connection

September 21, 2022

Salesforce and The Trade Desk’s Unified ID 2.0 probably get more attention than they deserve, but you do seem interested in them, Dear Reader.  So here’s a double shot: Salesforce just added an App Exchange app from The Trade Desk to generate UID2 identity tokens, which can then be linked to UID2 tokens from other sources.  UID2 is based on a consented email address, so it’s not a replacement for third-party cookies.  But it helps.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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