Jasper AI Generates Multi-Channel Copy from a Campaign Brief

“Hype” and “AI” just naturally go together.   AI-based copy generator appeared to promise its latest tool could create a complete marketing campaign from scratch.  A closer look finds the scope is more modest: the system can generate a campaign brief and copy for various channels.  It’s not clear how far it gets into images and it certainly doesn’t generate lists or buy media.

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Adobe Offers Limited Protection Against AI-Based Copyright Infringement

June 12, 2023

We haven’t written much about Adobe’s entry in the generative AI footrace because their main focus has been Firefly, a tool for creative departments.  But they made a splash last week with an announcement that they’ll indemnify Firefly users against claims of copyright infringement, which is a big concern.  The news was probably over-hyped; Adobe’s actual announcement is carefully circumscribed: “enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.”

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B2B Marketers See Tech Overtaking Creative as Top Skill: LinkedIn Study

June 12, 2023

This B2B marketer survey from LinkedIn has plenty about AI.  But I was more intrigued to see that marketers listed tech and analytics as the second most important skill today, behind creative strategy and execution, (53% vs 59%) and actually forecast it would be more important than creative in the future (49% vs 41%).  On the other hand, LinkedIn found they’d been adding more creative skills to their LinkedIn profiles than ever.  Lots more here.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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