AI-generated content vendor Jasper just announced a $125 million Series A, which brings its total funding to, um, $125 million. They somehow accrued 70,000 paying customers on their own. They also just launched a browser extension that can make suggestions about pretty much any website text, and text-to-image functionality.
Marketing agencies owning their own technology goes in and out of style. Today it’s on the upswing and digital marketing agency WebFX has joined the party by acquiring Nutshell, a B2B SMB CRM and email platform. Nutshell will supplement the company’s existing platforms, including a reporting service that it calls a CDP.
It’s charming that the industry term for Wireless Internet Service Providers is WISPs. If you already knew that, you probably know that Calix offers systems to support that industry and other types of broadband providers. They just launched Marketing Cloud Plus, which lets providers enhance real-time customer data with demographic, psychographic, and geographic data. It’s CDP-ish, so we can call it another example of an industry-specific CDP.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.