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Jivox Launches Platform to Integrate Ad Campaign Processes

Jivox, which dynamically assembles personalized advertising messages, announced set of APIs that lets creative, workflow, and media execution tools exchange information about ad campaigns, including personalization strategies, creative assets, and targeting models. This will streamline interactions among separate firms and could ultimately make it easier for artificial intelligence systems to coordinate the process. In fact, Mindshare, a WPP-owned global media agency, is already using it to automate programmatic campaign setup through AppNexus.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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