Joint Industry Committee Offers Draft Requirements for Video Measurement

When I say “currency”, is what pops into your head “crypto” or “ad measurement”? If the latter, you’ll be excited that the Joint Industry Committee, a consortium of TV programmers, has published a first draft its requirements for cross-platform video currencies. The JIC will certify solutions that meet the standards, giving media buyers even more conflicting options to choose from. Sounds like a plan.